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KUIU sues Eastman’s Publishing, Inc. for fraud

Kuiu Eastman's Lawsuit

Advertising dollars are powerful: a way for companies to bring in customers and for the publications selling the ad space to make a few bucks. But, sometimes, a publisher's integrity may be called to question. According to a federal lawsuit filed today in the United States District Court for the Eastern District of California-Sacramento by KUIU Inc. and its founder Jason Hairston, Eastman’s Publishing, Inc. has allegedly been drawing more revenue from advertisers by touting inflated circulation numbers in order to increase advertising rates within its publications: Eastman’s Hunting Journal and Eastman’s Bowhunting Journal.

It is about integrity. We have built our brand on honesty, transparency, and trust. We feel it is our duty to stand up for what is right in all aspects of KUIU’s business,” says Hairston, noting that the lawsuit not only speaks for the damage KUIU has suffered through the fraudulent claims, but also its customers and any other advertiser that has also been cheated by Eastman’s.

According to the law suit, Eastman claimed annual circulation of over 48,000 for Eastman’s Hunting Journal and over 33,500 for Eastman’s Bowhunting Journal. In that lawsuit, Kuiu claims neither figure was correct. KUIU obtained data from Eastman's validating that the total circulation for the Hunting Journal was less than 40,000 and less than 25,000 for the Bowhunting Journal between 2011 and 2015.

By filing the lawsuit, KUIU hopes to recoup the excess money that the company paid for advertising as well as deter Eastman from falsely inflating circulation numbers to boost advertising sales ever again.

A complete copy of the lawsuit can be found here.




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Dave H. - posted 3 years ago on 10-03-2016 06:35:48 am

Agreed. I REALLY hate to see this. KUIU puts out some fine products and the Eastmans' publications have been very good. With all the flack we hunters take from nonhunters, I hate to see anyone in the industry at odds.

Robert S. - posted 3 years ago on 10-03-2016 06:15:56 am
Las Vegas, NV

Good morning Dave, the snippet I quoted is in the other article related to this and should have been included here too assuming they had done so at the time this was published. They should always ask for comment I think. Regardless, my guess is the lawyers wouldn't let them comment anyway. I'm a fan of Eastmans and KUIU so this is like watching your parents argue as a child. They could sure straighten this out with printing and postage records to match their media kit claims.

Dave H. - posted 3 years ago on 10-03-2016 04:11:30 am

I'm looking at the article above and I don't see a note referencing Eastmans' suit against KUIU or anything giving Eastmans' side. I'm glad to hear that a call was made to Eastmans' but proper journalistic form would have been to note in the article that they were contacted but had not responded in time for the article. If they did respond later, and I don't know if they did, it would be customary to add that to the article, noting it as an addition.

Robert S. - posted 3 years ago on 10-02-2016 09:28:24 pm
Las Vegas, NV

<Mr. Dave H.> Respectfully sir, the author included the note in the article: [A call from one of goHUNT's reporters requesting an official comment from Eastmans' was not returned at the time of filing of this article.]

Dave H. - posted 3 years ago on 10-02-2016 07:38:19 pm

Why was not the Eastmans' side of the story written into the article in order to have fair and balanced reporting? Eastmans' suit against KUIU was actually filed first.

Dave H. - posted 3 years ago on 10-02-2016 07:14:37 pm

I know the Eastmans, and the idea that they falsified documents does not square at all with what I know of them.

Robert S. - posted 3 years ago on 10-02-2016 07:09:04 pm
Las Vegas, NV

The itemized invoices from whoever prints their magazines and other materials plus postage documents will tell the story on this. Publishers hold back a certain amount for media kits, freebies, trade shows Etc but they'll either be able to document it or not. As a former publisher of real estate magazines I know that falsifying those US Postal forms has other ramifications too.

Dave H. - posted 3 years ago on 09-25-2016 10:24:34 pm

Eastmans' sued KUIU more than a month earlier for nonpayment of bills. KUIU retaliated with its own suit alleging that the circulation numbers were too high. But, Eastmans', like all legitimate publishers, publicly discloses magazine circulations every year on a government form that is audited and monitored by the U.S. Post Office.
Seth H. - posted 3 years ago on 09-24-2016 07:55:44 pm

Trevor thanks for posting Eastmans side of the story.

Trevor A. - posted 3 years ago on 09-21-2016 04:24:59 pm

So, you have Under Armour taking a stand against a spear hunt for bear and Kuiu with a questionable stance on the public land sale issue. Adam H. is right, First Lite all the way. Besides, my Attack Pants ripped the second time I wore them anyway

Matt L. - posted 3 years ago on 09-20-2016 07:44:20 pm
Nor Cal
Adam H. - posted 3 years ago on 09-20-2016 08:12:52 am

I'll say this I initially liked KUIU and the story, but after receiving my attack pants i realized thr quality isn't there yet. They are made and designed well, but the material is lacking durability. After just one use sitting on a couple rocks the seat of the pants had runs and snags. So, I think KUIU had gotten a little full of themselves. This doesn't mean it's right to bra taken advantage of, but there is usually two sides to the story. My money will be going to First Lite where I know the company is truly supporting thr hunter, public land and conservation.

frank c. - posted 3 years ago on 09-20-2016 06:24:58 am

Jason didn't sell out because he was under the microscope. He didn't like it going to big box stores and being overpriced.

Brett F. - posted 3 years ago on 09-19-2016 09:19:10 pm

For those that don't know Kuiu's owner was the one that started Sitka. He sold out because he was under the microscope. I own everything Sitka has put out and really liked Kuiu's pattern so decided to give them a whirl! MISTAKE!!! Not only is the shit cheap and pretty much didn't hold up on my first hunt! It took months to receive it!

Ken M. - posted 3 years ago on 09-19-2016 05:52:18 pm

But what has Kuiu really"lost"? They might have been charged more than they should have been for advertising but they haven't been damaged.

frank c. - posted 3 years ago on 09-19-2016 04:16:48 pm

It's sounds like a case of false advertising. Why would anyone put up with that? Can't wait to see the outcome.

Joey R. - posted 3 years ago on 09-19-2016 03:29:44 pm

If you read the lawsuit, Eastman certainly has some explaining to do...Love to hear Eastman's side. I am sure they have one.

Alexander K. - posted 3 years ago on 09-19-2016 12:29:58 pm
Denver, CO

Brandon, with all due respect, I think you have the relationships reversed. Media groups are hurting worldwide especially in the print world. Without advertising revenue and corporate sponsorship, most print publications would not be a going concern. I wholeheartedly agree that business matters should be settled outside of a court room and that lawsuits are timely and wasteful. Nevertheless, they are also frequently necessary. If KUIU's suit is to be believed than Eastmans grossly misrepresented its subscription base. I do not see how KUIU is "bashing" anyone; it is solely trying to recoup money it feels was fraudulently collected. KUIU is acting as any responsible business should. KUIU is not perfect, nor Eastmans, nor any other company, but lawsuits are an unfortunate reality of operating a business in this day and age.

Michael M. - posted 3 years ago on 09-17-2016 01:17:53 pm

Shame on both parties for letting it come to this. Think of all dollars being wasted on attorneys that could be spent on things like conservation or hunter education. As hunters we must stand together, not fight amongst ourselves. I would rather see these dollars and efforts spent on a better cause.

Brandon G. - posted 3 years ago on 09-17-2016 10:25:23 am

I agree with barry. Most companies wouldn't be anything without support and sponsorships. Kuiu is full of themselves. It's a shame it had come to this. I support eastmans on this one. Sure would like to hear both side of the story. Not fair that kuiu gets to bash Eastman and we don't get eastmans side if the story. Don't judge until you get both sides! Keep up the great work eastmans love you shows and magazines. It's Sitka for me!

Randy S. - posted 3 years ago on 09-16-2016 11:29:46 am

I could not agree with Trevor more!

TREVOR H. - posted 3 years ago on 09-16-2016 11:10:52 am

Barry W, that is a ridiculous statement. KUIU built itself thru superior quality, design and word of mouth. KUIU's success has nothing to do with Eastmans.

Randy S. - posted 3 years ago on 09-16-2016 07:12:41 am

Barry W your probably voting for Hillary as well as defending the potential fraud by Eastmans. This is no different than booking a hunt and finding out the outfitter lied about the amount of land you will be hunting!

Barry W. - posted 3 years ago on 09-16-2016 03:11:20 am
Billings, Montana

kuiu ain't nothing with out eastmansbowhuntingjournal. Kuiu should back down and sponsor eastmans hunting journal